web design creativeAt the dawn of man, when we were running around in loin cloths and fighting off wild animals – years before towns and cities, we were using stones, rocks and wood to make our lives easier and more efficient. Whether it be for hunting, warmth, defence or counting (before the number system it is believed people may have assigned a rock to each domesticated animal; moving them from one pile to another to know if all where in their pen or not), we made by with what we had. After a while, man learnt to control fire more efficiently, and from it could remove metals from the rock, and so was born the Bronze Age. We could build more impressive structures, fight and hunt more efficiently and create beautiful artwork that still remains today. One of the most important things too was the creation of coin, which drove commerce and is probably the driving factor behind all the subsequent advancements we have experienced since then. And while the advancements were huge for the time – what humans are doing now will probably considered magic only 300 years ago, let alone 30 000. This is the digital age, and it is wonderfully scary.

Saying this, I would like to try and tie it in to how the digital age is affecting commerce. We first need to understand that money is now over 98% digital – there are no bronze or copper coins which we can use to trade, relying on behemoth corporations who control the flow and direction of it all. Most vendors are trading online to some extent and it is only going to get more and more prominent as time goes on. It is the next massive Darwinian cull with businesses – the ones who can be found in search engines will be the most likely to survive, the ones who aren’t are the most likely to die off in the night, their yawp heard by other ancient businesses who also thought the idea of a website was just another added expense that they didn’t need (Check this article to drive home how important a website is to a business).

I would also like to use this opportunity to try and predict the future and how I thinkweb design businesses can adapt now in order to survive. To start with, voice search is where everything is going to be. With the rise of Alexa, Siri and Cortona – and every device in the house connected to the internet in one way or another; from your fridge that can order food when you’re running low, to a washing machine that orders powder specialising in the type of dirt you get on your favourite dressing gown, to a dressing table that tells you the weather and orders you the latest Mac makeup; to even a closet mirror that works out your body shape and size and makes recommendations on what you should be wearing and order new ones for you – traditional search as we know it will be dead. The real question is where the orders will be coming from, and I think we know the answer to that already. Ads. I think things will get to the point where there will literally be no room in the market for small businesses to be able to compete due to the lack of exposure they are getting. If their mega corporation competitor is in the home, mind and everyday activities of people – especially controlling the information to the extent that they become consumer zombies, I don’t know what is going to happen to the B2C industry in the next 200 years. Will there even be jobs left, as the mega corps work to up profits, streamline efficiency with robots and exploit everything they can in order to make a success of only themselves – it will be interesting to see where the world goes from there. Maybe they will read this blog post too, but I’m not holding my breath. Good luck to them anyway.

Social media marketing is not a spontaneous activity; it is a well-structured marketing activity that is guided by principles. In order to have a successful social media campaign, one must embrace all the principles governing social media marketing. Here below are the 10 laws that should be followed for an effective social media marketing.

  1. The Law of Listening

The first law requires a company to spend much time in listening than talking. As a marketer using social media, you should put your focus on listening to the customers’ needs to offer solutions.

  1. The Law of Focus

It is also of great importance to specialize in a certain field than trying to be a jack-of-all-trades. You should put your focus on what you are good at and avoid any possible deviation.

  1. The Law of Quality

Quality trumps quantity by far. It is better to have less and quality content in social media than having to post various content per day that is not useful.

  1. The Law of Patience

Results from social media marketing are not seen overnight. You should learn the value of patience to get the best from your marketing campaign. All you have to do is to set out a working strategy and watch it bear results slowly.

  1. The Law of Compounding

This law is intertwined with the previously mentioned law of quality. If you post a quality content, your viewers will be bound to share it to other social networks. This makes a single post visible in a number of social networks.

  1. The Law of Influence

You should spend some time in researching about influencers in your field. You should then connect with them and build the relationship with them. They can be of great help in endorsing your products/services.

  1. The Law of Value

To achieve value, you should put less focus on conversion and try to concentrate on building relationships with new and existing base of clients. Directly promoting your products/services all the time has a negative impact on the value of your marketing campaign.

  1. The Law of Acknowledgement

Do not ignore people reaching to you in person online. Build relationships with everyone who will  try to reach you personally online.

  1. The Law of Accessibility

When you publish content on social media, you should not disappear but be there to answer any questions related to the published content. Make yourself accessible to your clients online.

  1. The Law of Reciprocity

Don’t expect people to talk to about you if you don’t talk about them. This law requires you to spend a portion of your time talking about content published by other people.

If these laws are observed, then a social media marketing campaign will be termed effective. It is, therefore important for any company seeking to develop a social media marketing campaign to observe these 10 laws or contact a Digital Agency such as www.theideaburo.co.uk

10 Laws of Social Media Marketing

In as much as people perceive web design as an art, it has its own scientific aspects that make it one of the most complicated fields in the technological world. To become a good web designer, you must possess the necessary skills that will separate you from others. Here below are the skills that every web designer must master.

  1. Familiarity with the entire design process

Web design is quite broad. It covers all the aspects including graphic design. Some of the principles that a web designer should learn include the following:

  • Color: the heart of any web design is in the color. The color establishes the theme and motif of an effective design.
  • Flow: the visual movements through the website is also an important aspect of web designing. The designer should make use of flow tools that includes spacing, facial direction, and perspective.
  • Balance and proportion: stability and equilibrium is very important in web design. It can be achieved either symmetrically or asymmetrically.
  • Spacing: the distance between one element and another is all that constitute spacing.
  1. Master HTML

Mastery of HTML is the backbone of web designing. Good knowledge of HTML boils down to coding.

  1. Understand the finer points of creating killer copy

Web designing is more than just doing the design; it can also include creating site copy. What makes a good web designer to stand out is the quality of copy created. It is important to understand what it takes to create a killer copy.

  1. Develop business skills

Most web designers work as freelancers, not taking the talent seriously. To succeed and get more web designing jobs, a web designer must develop some business skills that will help in viewing his skills as a web designer from a business perspective.

  1. Master the art of listening

It is also important to note that web designing is meant to satisfy the client first. The designer should, therefore listen to his clients to get their specific needs catered for.

A web designer should have the above-mentioned skills or develop them in order to succeed in this competitive and creative field.

 

Being a Web Designer

digital marketing

Digital marketing is considered to be an effective way of advertising. Most companies are slowly abandoning the traditional form of marketing in place of the modern online marketing. One of the reasons for choosing online marketing is due to the rate of success using the online platform. Success is relative hence the need to measure it.

How to measure the success of digital marketing?

This question forms the basis of discussion where the best ways of measuring success based on an online campaign will be discussed.

Step 1: Capture the Right Digital Data

The first thing that you should do is to capture the right data. It might be a bit hard to capture the right data but with the help of analytical tools, your work will be made easy. Remember, having a website does not mean that data will be automatically captured for analysis.

Step 2: Determine the Marketing KPIs to Monitor

Choosing the right KPIs is part of measuring the success of digital marketing. It should be done even before the campaign is launched. KPIs helps a company to exactly what to measure hence it must be carefully crafted. Here below are some questions you need to answer before setting up your marketing KPIs:

  • Is the company targeting new clients or retaining the existing ones?
  • What is the company’s desired outcome of visitors’ interaction?
  • How does the company’s message resonate with the target audience?

Once you have a clue of the answers to this questions, then monitoring your marketing KPIs will be quite simple.

The Aggregate Buckets for Measuring Success of Digital Marketing

The following are some of the aggregate buckets that can provide insights into the whole marketing campaign.

  1. Reach

The company must measure its reach by looking at how far the brand has reached. This can be done by analyzing statistics of impressions and views of Ads.

 

  1. Engagement

Another way of measuring the success of a company’s digital marketing campaign is by looking at the level of interaction between the company and people.

 

  1. Conversions

This is tracking the volume of conversions as a result of online campaign. Some of the things to track include e-commerce transactions, newsletter signup, and lead form signup.

 

  1. Return on Investment (ROI)

The value of a conversion is weighed against the cost of maintaining a marketing program to know whether the effort was worth the return.

These are some of the best ways of measuring success of digital marketing for a company

Successful Digital Marketing Strategies

With the kinds of fresh fish providers supplying the following day delivery you can rest assured the sea food is of an advanced of quality and very fresh. But, why? Wellness accustomed to offering many top quality restaurants which demand the fish to become of top quality and also to be super fresh, you may expect exactly the same level of top quality fresh produce & good service yourself. The way a Fish Providers jobs are, that they'll order fish and sea food early each morning direct in the fish marketplaces round the United kingdom. These marketplaces get provided from trawlers and sea food producers every day using their catch. Your particulars are often bought up through the providers which in turn prepare and provide the Fresh Fish on that day. When a purchase is the fact that rather than delivering utilizing their refrigerated vans, the fish and sea food is vac packed, put into chilled insulated delivery boxes filled with chilled gel packs , and sent overnight for any following day delivery for your door. The typical chronilogical age of the fish being shipped is generally 2-three days in comparison towards the supermarket that have an average chronilogical age of 9-16 days old